Also remember that in order to achieve these cost savings, all the pieces that you gang print need to be sent to the printer at the same time.Ģ. Remember, gangs have to be based on even numbers of jobs, and all jobs need to be the same format. In order to make gang printing work, you need to be willing to organize your approval dates and stick to them. It takes some planning and coordination, but gang printing mail will significantly reduce the cost of direct mail, and the savings are totally worth your time and effort. This is called “gang printing.” essentially, direct mail consultants and printers will give you a discounted rate for making printing presses run more efficiently. Gang printing. One of the easiest ways you can reduce your mail cost is by printing 2, 4 or more pieces of mail together. Here are some important things to consider to reduce mail costs for your political or advocacy direct mail program:ġ. This is not because I was trained as a used car salesman, but because so much of what we are able to do these days is scalable to fit a range of budgets. Most of the time when someone asks me about direct mail costs for a political or advocacy campaign, I ask him or her how much the budget is. campaign mail costs vary anywhere from a few hundred dollars to tens of thousands of dollars, depending on the format, quantity, and density of the targets’ delivery area. But there is more: the cost of creative, strategy and design can impact the cost per piece of your political mail. To answer the question, think about political direct mail cost drivers: printing, mailing and postage costs are the major driving factors when it comes to campaign mail costs. Political direct mail What does it cost? How can I do it for less? This is a question that is often asked but the answer is not always as clear as it should be. Political Direct Mail Cost: Am I Getting a Good Deal On Campaign Mailers?
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